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Have you heard? In the UK, since the end of March, a handheld mobile phone for any use will be strictly illegal on the road.

Drivers can get fined up to £1,000 get 6 points on their license, and a driving ban.

Coinciding with this law, THINK! has launched a new campaign named ‘Guardian Mates’ to generate awareness to help reduce handheld phone use.

Aimed at getting drivers to confront their behaviour, the campaign revolves around a series of impactful short films and radio ads, which show mates intervening and stopping their driving buddy from picking up the phone while driving.

KTL would like to take this chance to remind everyone to keep your hands on the wheel.

Visit for further details.

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